In this work, we partner with our digital experts for digital transformations, as well as BCG Platinion, BCG GAMMA, and BCG Digital Ventures. It’s how we help clients adopt key digital enablers such as data platforms, artificial intelligence, and advanced analytics and new ways of working such as agile at scale.

The Center for Digital in Automotive helps auto companies build digital business strategies, end-to-end digital transformations, and Car 4.0 technologies such as autonomous vehicles and electric vehicles.

To accomplish this, our experts work with an arsenal of marketing, sales, and pricing tools and analytics. We help clients with projects in digital automotive marketing, omnichannel and e-commerce sales, and pricing and incentive management.

The Center for Sales & Marketing in Automotive brings BCG best practices in sales and marketing to auto industry clients.

We guide clients using best-in-class tools such as model factories, mobile labs, technology demonstrations, and advanced analytics to help them develop new products, tools, and partner ecosystems.

The Center for Operations in Automotive houses our work with clients that want to fine-tune their automotive manufacturing and supply chain for the future.

Our platform architecture and technology roadmaps allow us to keep pace with customer demands while maintaining capital efficiency. We use a comprehensive suite of tools to manage product life cycles and costs.

In the Center for Product Creation in Automotive, we help auto companies analyze consumer preferences and behaviors to optimize product offerings and portfolios and maximize growth and returns.

We use a comprehensive set of tools to help clients evaluate market opportunities, ROI expectations, and manufacturing requirements as well as to analyze competition and industry regulation.

The Center for Climate Change & Electrification is the hub for our work on electric vehicle markets and strategies and our work assessing EVs’ impact on energy, infrastructure, and related industries.

Technology, Media, and Telecommunications.

Bcg matrix for autonomous vehicles